Privacy Policy - Riders Atlas

1. Overview of Data Protection

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data with which you can be personally identified. Detailed information on the subject of data protection can be found in the full Privacy Policy set out below.

Data Collection on this Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Controller” in this Privacy Policy.

How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This primarily comprises technical data (e.g. internet browser, operating system or time of page access). The collection of this data occurs automatically as soon as you access this website.

What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the data transmitted will also be processed for contract offers, orders or other enquiries.

What rights do you have regarding your data?
You have the right at any time, free of charge, to obtain information about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and any other questions on the subject of data protection.

Analytics Tools and Tools from Third Parties

When you visit this website, your browsing behaviour may be statistically evaluated. This is mainly done with so-called analytics programs. Detailed information about these analytics programs can be found in the following Privacy Policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may primarily be IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access data and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or the access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Our hosting provider(s) will process your data only to the extent necessary to fulfil their performance obligations and in accordance with our instructions with regard to such data.

We use the following hosting provider:

World4You Internet Services GmbH
Wolfgang-Pauli-Straße 2, BT3
4020 Linz, Austria

Data Processing Agreement
We have concluded a Data Processing Agreement (DPA) with the above-mentioned provider. This is a contract required under data protection law to ensure that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

When you use this website, various personal data are collected. Personal data are data that can be used to personally identify you. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the internet (e.g. when communicating by email) may have security gaps. Complete protection of data from access by third parties is not possible.

Information on the Controller
The controller responsible for data processing on this website is:

Friedrich Seidl
c/o MDC Management#4475
Welserstraße 3
87463 Dietmannsried

Phone: +49 160 92278800
Email: ridersatlas@outlook.com

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage Period
Unless a more specific storage period is specified within this Privacy Policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Bases of Data Processing on this Website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR and, if special categories of data are processed, on the basis of Art. 9(2)(a) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your terminal device (e.g. via device fingerprinting), data processing is additionally based on § 25(1) TDDDG. Consent may be withdrawn at any time.

If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. If your data is required to comply with a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this Privacy Policy.

Recipients of Personal Data
In the course of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary in the context of contract performance, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer.

When using processors, we only transfer personal data of our customers on the basis of a valid Data Processing Agreement. In the case of joint processing, a joint controller arrangement is concluded.

Withdrawal of Your Consent to Data Processing
Many data processing operations are only possible with your explicit consent. You may withdraw consent that you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to Object to Processing in Specific Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING BASED ON THOSE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

WHERE YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING, WHICH INCLUDES PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to Data Portability
You have the right to have data which we process automatically on the basis of your consent or in performance of a contract delivered to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done where technically feasible.

Access, Rectification and Erasure
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients and the purpose of data processing and, where applicable, a right to rectification or erasure of this data. You can contact us at any time if you have further questions on the subject of personal data.

Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
When we no longer need your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL/TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on this Website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packets that do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. shopping cart function or display of videos). Other cookies can be used to evaluate user behaviour or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure web audiences) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent may be withdrawn at any time.

You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this Privacy Policy.

Server Log Files

The provider of the pages collects and automatically stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – the server log files must be collected for this purpose.

Enquiries by Email, Telephone or Fax

If you contact us by email, telephone or fax, your enquiry including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of handling your request. We will not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of the enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) insofar as this has been requested; consent may be withdrawn at any time.

The data you send to us via contact enquiries will remain with us until you ask us to delete it, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Comment Function on this Website

For the comment function on this site, in addition to your comment, information on the time the comment was created and, if you do not post anonymously, the user name you have chosen will be stored.

Storage of IP Address
Our comment function stores the IP addresses of users who write comments. Since we do not check comments on this website before activation, we need this data in order to be able to take action against the author in the event of legal infringements such as insults or propaganda.

Storage Period for Comments
The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal Basis
The storage of comments is based on your consent (Art. 6(1)(a) GDPR). You may withdraw any consent you have given at any time. An informal email to us is sufficient for this purpose. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

5. Social Media

Instagram

Functions of the Instagram service are integrated on this website. These functions are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element is active, a direct connection between your device and the Instagram server is established. Instagram thereby receives information that you have visited this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or of its use by Instagram.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent may be withdrawn at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram is not part of the joint responsibility.

The obligations we jointly have have been laid down in an agreement on joint processing. The wording of this agreement can be found at:
https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook and Instagram products. Data subject rights (e.g. access requests) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The transfer of data to the USA is based on the Standard Contractual Clauses (SCCs) of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum

https://privacycenter.instagram.com/policy/ and
https://de-de.facebook.com/help/566994660333381

Further information can be found in Instagram’s Privacy Policy:
https://privacycenter.instagram.com/policy/

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards in data processing operations in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link:
https://www.dataprivacyframework.gov/participant/4452

6. Plugins and Tools

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our pages on which YouTube is embedded, a connection to YouTube’s servers is established. The YouTube server is thereby informed which of our pages you have visited.

Furthermore, YouTube can store various cookies on your terminal device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user friendliness and prevent fraud attempts. The data collected is also processed within the Google advertising network.

If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or the access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Further information on the handling of user data can be found in YouTube’s Privacy Policy at:
https://policies.google.com/privacy?hl=de

Google Maps

This site uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service enables us to integrate map material on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

The use of Google Maps is in the interest of an attractive presentation of our online offers and easy localisation of the places we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or the access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

The transfer of data to the USA is based on the Standard Contractual Clauses (SCCs) of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/

https://privacy.google.com/businesses/gdprcontrollerterms/sccs

Further information on the handling of user data can be found in Google’s Privacy Policy:
https://policies.google.com/privacy?hl=de

WordPress.com Privacy Policy

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

What data are processed by WordPress?
Non-personal data include, for example, technical usage information such as browser activity, clickstream data, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet service provider and the date of your page visit.

In addition, personal data are also collected. These primarily include contact details (email address or telephone number, if you provide them), IP address or your geographical location.

WordPress may also use cookies to collect data. These often contain data about your behaviour on our website. For example, it may record which sub-pages you view most frequently, how long you stay on individual pages, when you leave a page again (bounce rate), or what preferences (e.g. language selection) you have selected. Based on this data, WordPress can also tailor its own marketing measures better to your interests and user behaviour. When you visit our website again, it can therefore be displayed to you in the way you previously configured it.

WordPress may also use technologies such as pixel tags (web beacons) to clearly identify you as a user and possibly offer interest-based advertising.

How long and where are the data stored?
How long data are stored depends on various factors, especially on the type of data stored and the specific settings of the website. As a general rule, data are deleted by WordPress as soon as they are no longer needed for its own purposes. There are of course exceptions, especially where legal obligations require data to be retained for a longer period.

Web server logs that contain your IP address and technical data are deleted by WordPress or Automattic after 30 days. During this period, Automattic uses the data to analyse traffic on its own websites (for example, all WordPress sites) and to troubleshoot potential issues. Deleted content on WordPress websites is also kept in the trash for 30 days to allow recovery; after this period, it may remain in backups and caches until those are deleted. The data are stored on Automattic’s servers in the USA.

How can I delete my data or prevent data storage?
You have the right and the possibility at any time to access your personal data and to object to their use and processing. You may also lodge a complaint with a state supervisory authority at any time.

In your browser, you also have the option to manage, delete or deactivate cookies individually. Please note, however, that deactivated or deleted cookies may have negative effects on the functionality of our WordPress site. The way cookie management works depends on the browser you use. In the section “Cookies” you will find the relevant links to the instructions for the most common browsers.

Legal Basis
If you have consented to the use of WordPress, the legal basis for the corresponding data processing is this consent. This consent constitutes the legal basis for the processing of personal data as it may occur when data are collected by WordPress in accordance with Art. 6(1)(a) GDPR (consent).

We also have a legitimate interest in using WordPress to optimise and present our online service in an attractive way. The corresponding legal basis is Art. 6(1)(f) GDPR (legitimate interests). We only use WordPress to the extent that you have granted your consent.

WordPress or Automattic also processes your data in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which governs the correct and secure data transfer of personal data of EU citizens to the USA. You can find more information at:
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Automattic also uses so-called Standard Contractual Clauses (SCCs) pursuant to Art. 46(2) and (3) GDPR. These are model clauses provided by the EU Commission and are intended to ensure that your data remain subject to European data protection standards even when transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data are stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses, among other places, here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details on the privacy policy and what data are processed and how by WordPress can be found at:
https://automattic.com/privacy/

Data Processing Agreement (DPA) with WordPress.com
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded a Data Processing Agreement (DPA) with WordPress.com. What exactly a DPA is and what it must contain can be found in our general section on “Data Processing Agreement (DPA)”.

This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data received from us in accordance with our instructions and must comply with the GDPR.

Google Analytics Privacy Policy

What is Google Analytics?
We use the analytics tracking tool Google Analytics, in the version Google Analytics 4 (GA4), on our website. The provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. By combining various technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This allows your actions to be analysed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better adapt our website and service to your needs. Below, we explain the tracking tool in more detail and inform you in particular about which data are processed and how you can prevent this.

Google Analytics is a tracking tool used for traffic analysis of our website. The basis for these measurements and analyses is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a specific device. GA4 uses an event-based model that records detailed information about user interactions such as page views, clicks, scrolling and conversion events. GA4 also incorporates various machine learning functions in order to better understand user behaviour and certain trends. GA4 uses modelling based on the collected data. This means that missing data can be extrapolated to optimise analysis and enable forecasts.

For Google Analytics to function at all, a tracking code is integrated into the code of our website. When you visit our website, this code records various events that you carry out on our site. With the event-based data model of GA4, we as website operators can define and track specific events to obtain analyses of user interactions. In this way, in addition to general information such as clicks or page views, specific events that are important for our business can be monitored. Such specific events can include, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, these data are sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These may include, among others, the following reports:

Audience reports: We learn more about our users and understand more precisely who is interested in our service.

Advertising reports: We can more easily analyse and improve our online advertising.
Acquisition reports: These provide useful information on how we can attract more people to our service.
Behaviour reports: We find out how you interact with our website. We can trace the path you take on our site and which links you click.
Conversion reports: A conversion occurs when you perform an action in response to a marketing message. For example, when you become a buyer or newsletter subscriber. These reports help us understand how effective our marketing measures are and how we can increase our conversion rate.
Real-time reports: We see what is happening on our website at any given moment. For example, we can see how many users are currently reading this text.

In addition to the analytics reports mentioned, Google Analytics 4 offers, among others, the following functions:

Event-based data model: This model records very specific events that can occur on our website, such as playing a video, purchasing a product or subscribing to our newsletter.
Enhanced analysis features: These help us better understand your behaviour on our website and general trends. For example, we can segment user groups, compare target audiences or trace your path on our website.
Predictive modelling: Based on collected data, machine learning can extrapolate missing data and predict future events and trends. This can help us develop better marketing strategies.
Cross-platform analytics: Data can be collected and analysed from both websites and apps. This allows us to analyse user behaviour across platforms, provided you have consented to the data processing.

What data are stored by Google Analytics?
Google Analytics generates a random, unique ID via a tracking code that is linked to your browser cookie. This is how Google Analytics recognises you as a new user and assigns you a user ID. When you visit our site again, you are recognised as a “returning” user. All collected data are stored together with this user ID, enabling the evaluation of pseudonymous user profiles.

In order to analyse our website with Google Analytics, a property ID is added to the tracking code. The data are then stored in the corresponding property. By default, new properties are Google Analytics 4 properties. Depending on the property used, the data are stored for different lengths of time.

Through identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions can be measured across platforms, provided you have given your consent. Interactions are all types of actions that you perform on our website. If you use other Google systems (such as a Google account), data generated via Google Analytics can also be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator authorise this. Exceptions may apply if required by law.

According to Google, IP addresses are not logged or stored in Google Analytics 4. However, Google uses IP address data to determine location data and then deletes them immediately. All IP addresses collected from users in the EU are therefore deleted before the data are stored in a data centre or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than earlier versions (such as Google Universal Analytics). Nevertheless, there are some specific cookies that GA4 uses.

Below is an overview of the main types of data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps that show exactly which areas you click on. This allows us to see where you “move” on our page.
Session duration: This is the length of time you spend on our site without leaving it. A session ends automatically if you have been inactive for 20 minutes.
Bounce rate: A bounce occurs when you only view one page on our website and then leave it.
Account creation: If you create an account or place an order on our website, Google Analytics records these data.
Location: While IP addresses are not logged or stored, location data are derived from them before deletion.
Technical information: This includes your browser type, internet service provider and screen resolution.
Source of origin: We are also interested in which website or advertisement brought you to our site.

Further possible data include contact details, any reviews, playback of media (e.g. when you play a video via our site), sharing content via social media or adding items to favourites. This list is not exhaustive and serves only to give a general overview of the type of data stored by Google Analytics.

How long and where are the data stored?
Google operates data centres around the world. You can see exactly where the Google data centres are located here:
https://datacenters.google/

Your data are distributed across various physical storage media. This offers the advantage that the data can be accessed more quickly and are better protected against manipulation. Each Google data centre has appropriate emergency programmes for your data. For example, if Google hardware fails or natural disasters affect servers, the risk of service interruption remains low.

The retention period of the data depends on the properties used. Storage duration is configured individually for each property. Google Analytics offers four retention options:

2 months (shortest period)
14 months (default period in GA4)
26 months
Until the data are deleted manually

There is also an option to reset the retention period each time you visit our website within a defined period. In that case, the retention period starts anew with each visit.

When the set period has expired, the data are deleted once a month. This retention period applies to data linked to cookies, user identifiers and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of individual user data. Aggregated data are created by combining individual data into a larger unit.

How can I delete my data or prevent data storage?
Under European data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js), you can prevent Google Analytics 4 from using your data. You can download and install the browser add-on from:
https://tools.google.com/dlpage/gaoptout?hl=de

Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the appropriate links to the instructions for the most common browsers in the “Cookies” section.

Legal Basis
The use of Google Analytics is based on your consent, which we have obtained via our cookie popup. This consent constitutes the legal basis for the processing of personal data as it may occur in the context of web analytics tools pursuant to Art. 6(1)(a) GDPR.

Additionally, we have a legitimate interest in analysing the behaviour of website visitors and thus improving our offer both technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6(1)(f) GDPR (legitimate interests). We only use Google Analytics insofar as you have given your consent.

Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which governs the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at:
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Google also uses Standard Contractual Clauses (SCCs) pursuant to Art. 46(2) and (3) GDPR. These are standard clauses provided by the EU Commission to ensure that your data are subject to European data protection standards even when transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data are stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses, among other places, here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at:
https://business.safety.google/intl/de/adsprocessorterms/

We hope we have been able to provide you with the most important information on data processing by Google Analytics. For more details on the tracking service, we recommend these two links:
https://marketingplatform.google.com/about/analytics/terms/de/

For more information on data processing, please refer to Google’s Privacy Policy at:
https://policies.google.com/privacy?hl=de

Data Processing Agreement (DPA) with Google Analytics
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded a Data Processing Agreement (DPA) with Google. What exactly a DPA is and what it must contain can be found in our general section on “Data Processing Agreement (DPA)”.

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data received from us in accordance with our instructions and must comply with the GDPR.

Cookie Consent Management Platform

What is a Cookie Consent Management Platform?
We use consent management platform (CMP) software on our website that makes the correct and secure handling of scripts and cookies easier for both us and you. The software automatically generates a cookie popup, scans and monitors all scripts and cookies, provides a legally required cookie consent mechanism for you and helps both us and you keep track of all cookies. Most cookie consent management tools identify and categorise all available cookies. As a website visitor, you then decide which scripts and cookies you wish to allow or disallow.

We use the GDPR Cookie Compliance Plugin on our website, which, among other functions, is a tool for storing your cookie consent.

Why do we use a cookie management tool?
Our aim is to offer you the greatest possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as comprehensively as possible about all tools and cookies that may store and process your data. You also have the right to decide which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies are used on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information in accordance with the GDPR. Via the consent management system, you can then accept or reject cookies.

Which data are processed?
With our cookie management tool, you can manage each individual cookie yourself and have full control over the storage and processing of your data. Your declaration of consent is stored so that we do not have to ask you again each time you visit our website and so that we can prove your consent where legally required. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent depends on the provider of the cookie management tool. In most cases, this data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser and device information) is stored for up to two years.

Duration of Data Processing
Where possible, we provide more detailed information about the duration of data processing below. In general, we only process personal data for as long as is absolutely necessary in order to provide our services and products. Data stored in cookies are retained for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a retention period of several years. The privacy policies of the individual providers usually contain precise information on the duration of data processing.

Right to Object
You also have the right and the possibility at any time to withdraw your consent to the use of cookies. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on specific cookie management tools is provided – where available – in the following sections.

Legal Basis
If you consent to the use of cookies, your personal data will be processed and stored through these cookies. If we are allowed to use cookies based on your consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and for the processing of your data. To manage your consent to cookies and to enable you to give such consent, we use a cookie consent management platform. The use of this software enables us to operate the website in a legally compliant and efficient manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

Source of this Privacy Policy
This Privacy Policy was generated using templates from e-recht24.de and adsimple.de. It is updated at irregular intervals and without prior notice.